Comment moderation, explained by people who run it
Guides on hiding, replying and selling in the comment sections of Facebook, Instagram and TikTok. Written from what we see across thousands of pages every day.
Three ways to hide negative and spam comments on Facebook ads without watching them all day: Meta's Moderation Assist, keyword filters, and AI moderation that understands context. Step by step, with the trade-offs.
Yes, on many ads, through Comment Controls in Meta Ads Manager. Here is where the setting is, which ads it covers, and why most advertisers should moderate comments instead of turning them off.
Seven tools that hide spam and negative comments on Facebook and Instagram ads, compared on price per comment, platforms, AI and replies. Prices checked September 2026 on each vendor's pricing page.
How to moderate Instagram comments in 2026: Hidden Words, Advanced Comment Filtering, comment limits, and when to add a tool that hides spam automatically, replies with AI and moves buyers to DMs.
A practical guide to AI replies on Facebook and Instagram comments: what to let the AI answer, how to give it your product facts, pacing that looks human, links that count clicks, and the mistakes that get pages flagged.
How Shopify stores should handle comments on Facebook, Instagram and TikTok ads: hide scams and competitor links, answer size, shipping and price questions automatically, and track which replies bring orders.